Why you should consider WordPress
1: WordPress is free and open-source
It’s not breaking news, we all should know this by now, WordPress is free, open-source software which you as the user has the ability to host on your own server.
All though WordPress is free to use, you will need a hosting account and a domain name. The domain name is paid yearly while your hosting generally is on a monthly basis.
Having a WordPress site does not tie you down to using one service provider. Should your service provider not be keeping up their side of the service agreement, you can always move your site to another service provider and they will be able to pick it up and service your requirements.
WordPress is backed by a huge community of developers that keep the platform up to date. This is a very active community, hosting regular meetups in centers all around the world.
Most major towns will host a WordCamp once a year, a place where you can meet up with WordPress developers and users and gain useful insight into the happening of WordPress.
The WordPress forum is a handy place to get advice and be pointed in the right direction.
There are a ton of free to use plugins. Plugins extend the functionality of your website and you could run your website completely on free plugins, but for more specific functionality you could buy a premium plugin.
As with the plugins, there are a ton of free to use themes. Should you want a theme to suit your business or blog and can’t find it, you could always buy a premium theme.
Most premium themes include some kind of page builder allowing you the user to build out page layouts without knowing any code.
5: Easy to customize
Should you not find a theme that suits your needs, the WordPress framework gives you the ability to create your own. If you are not familiar with the WordPress template files and functions you could use a developer to build your theme for you.
To fast track your development, you could use service like Underscores to generate the theme base file structure. These boilerplates include all you need to get going with a bespoke build.
6: Easy to use
The CMS side of WordPress is super easy to use. You do not need to be a developer to be able to navigate your way around the editor window.
7: Make SEO easy
WordPress is written using standard compliance high-quality code and produces semantic markup.
Google and other search engines love WordPress.
WordPress sites tend to rank higher than others in search engines.
WordPress is very SEO friendly out of the box and can easily be extended using SEO plugins like Yoast SEO.
8: E-commerce store
WordPress allows you to easily set up an e-commerce store with most payment gateways offering free plugins connecting your website to secure payment portals.
WooCommerce is by far the most used e-commerce plugin on WordPress and is easily extended using free and premium plugins.